New England Legal Foundation

Promoting public discourse on the proper role of free enterprise in our society and advance free enterprise principles in the courtroom.

The context

When the soon-to-be president of the organization approached 118Group seeking a new website, the current NELF website was outdated. With no existing branding in place, and a website that hadn’t been redesigned in years, the client wanted to start his tenor as Executive Director of the organization with a modernization of the organization’s look.

Our solution

118Group started with the logo, and the incoming president wanted a brand that made more of a statement than its current design. The goal was to design a logo that evoked feelings of patriotism, power, and a certain level of seriousness, which we understood mirrored the values of the organization.

The highlights

The logo

Old New England Legal Foundation logo


New logo for the New England Legal Foundation


New England Legal Foundation business cards
Color scheme for the New England Legal Foundation (blue, red and gray)

The homepage

With our newly designed logo and a better understanding of the organization’s desired look, we moved into redesigning the website.

Before: The homepage before the redesign wasn’t a source of pride or inspiration for the organization’s potential donors and partners.

After: After the redesign, from the first frame of the website users, could feel the seriousness, professionalism, and pride of the organization.

Screenshot of old New England Legal Foundation website home page next to the new home page

Effective calls-to-action

Screenshot of call-to-action row on the New England Legal Foundation website

Our big and bold CTA’s throughout the site help fuel the organization’s donation objectives.

Fueling membership growth

Screenshot of the benefits of membership page on the New England Legal Foundation website

By making it easy for potential members to engage with the website, NELF is able to grow its membership base for ongoing support.

Ongoing promotional materials

A large part of our ongoing relationship with the New England Legal Foundation, 118Group has designed event invitations, business cards, posters and more!

Event infographic for the New England Legal Foundation

Client Experience

“118Group completed a complete rebranding of our website, with a new logo, new functionality, user-friendly navigation, and punchy visuals. 118Group is ultra-responsive, talented, engaging and fun people to work with. This is the second time we’ve engaged 118Group to build a site for us and we’ll be long term clients for all future web marketing needs.”

Dan Winslow
– President

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