Digital Marketing

What is a Domain, and Why Is It Important?

Having the right domain name will help your business create a brand image and attract more customers. But what exactly is a domain name? And why is it so important? Let’s look at how to create a strong domain name; we’ll also tell you all about parked domain names.

What You Need to Know Before Managing a Remote Team

Stay-at-home orders prompted by the COVID-19 pandemic are creating a challenge for many businesses. For many, it’s the first time that managers are in charge of leading remote employees. Fortunately, there are effective, research-based tips that managers can adopt to improve the productivity and engagement of remote employees.

How to Respond to Negative Online Reviews

Negative reviews can have devastating impacts on your business, and you’ll need to respond to them appropriately to prevent hurting the reputation of your company further. Read these tips on how you should respond to negative reviews!

The Importance of Obtaining Google Reviews

According to Trustpilot, 89% of consumers check out reviews on Google before they make up their mind whether to purchase a product or service. Find out the many reasons why you should make all efforts to obtain positive Google reviews from your customers.

Why Your Business Should Be Using Linkedn

LinkedIn is an important tool for business owners to gain credibility, market, sell and connect with like-minded professionals. The following are some of the reasons why your business (and employees) should be using this professional social media network.

Should You Hire a Designer Before You Start Your Business?

A common dilemma that new business owners face is the decision of whether to involve a designer, due to the cost involved in hiring one. Find out why the investment of hiring a designer can help propel new businesses to success.

The Anatomy of the Perfect Sales Landing Page

Your sales landing page is a full time salesperson. It has to help your leads connect with your product offering and instill their confidence. Follow these tips to create the perfect landing page.

Our Top Tips To Avoid The Work From Home Burnout

Many businesses that have transitioned to remote working environments have stated that many employees have been feeling burnt out much more frequently. The team at 118Group has been working remotely for quite some time now and wanted to share our top 5 tips to avoid this burnout in the workplace.