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Elder Services of Cape Cod & the Islands (ESCCI) needed to re-invent its look if it wanted to stay relevant online. When the leadership from ESCCI approached 118Group, their existing website was dated from both a design and a technology perspective and it led to a poor user experience for their clients and a less-than-stellar first impression. While reviewing the current site and putting together a plan for the redesign, it became clear to our team that the branding for the organization needed to be revisited as well. The existing brand featured some dated graphics and colors that fell flat when on-screen. We recommended that the project start with a rebranding in order to establish a solid foundation before shifting into the redesign.

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