Your brand's colors are the first things customers see, making them crucial in creating a good first impression. Colors elicit emotions and feelings that are a key driver to the decision-making process. Therefore, the colors you choose for your brand are imperative as they influence your consumer's decisions. The big question is, how do you decide on the colors to use for your brand? Here is a quick guide.
A clear understanding of what you want to convey to your target audience is fundamental to choosing your brand color. It would be best to define your brand's personality and essence, as this will guide you in choosing your brand's color. Couple this with your brand goals, and you'll have an easy time eliciting emotion and enhancing engagement. Once you've established that, you need to understand what various colors depict and the emotions they bring about.
Every color has its unique meaning and specific emotion attached. You should select colors that seamlessly blend with what your brand is about. For instance:
Almost all brands use their brand colors on logos, websites, emails, social media outlets, in-store spaces, vehicles, and staff uniforms. You can look at the colors used by other brands you compete with. That will help and guide you to choose a unique color scheme that will see your brand stand out and make it easily recognizable and distinguishable if your product is on the same shelf or online-based sales websites as those of your competitors. Choosing a unique color also has a long-lasting effect on clientele, as they will always associate the color with your brand.
It's wise to create a color palette to have a uniform color choice throughout your branding. You can individually choose the colors yourself or use online-based tools to generate a color palette. To create one:
With the above steps, you'll be able to choose a unique color scheme that makes your brand recognizable and unique in online and offline spaces.