Most people planning to start an e-commerce business face this dilemma. Although both platforms are designed to help people build online stores, they vary in terms of pricing, user experience, and available features.
If your website has reached the end of its life, it does not mean that it should be the end of your online presence. If your old platform no longer serves you, you can always shift to a new one. Here are some of the benefits of switching to a new platform.
Having the right domain name will help your business create a brand image and attract more customers. But what exactly is a domain name? And why is it so important? Let's look at how to create a strong domain name; we'll also tell you all about parked domain names.
During the onboarding process your client should gain the understanding, knowledge and necessary tools to be informed and engaged. Consider implementing these best practices when developing your onboarding strategy!
Stay-at-home orders prompted by the COVID-19 pandemic are creating a challenge for many businesses. For many, it's the first time that managers are in charge of leading remote employees. Fortunately, there are effective, research-based tips that managers can adopt to improve the productivity and eng
Negative reviews can have devastating impacts on your business, and you'll need to respond to them appropriately to prevent hurting the reputation of your company further. Read these tips on how you should respond to negative reviews!
According to Trustpilot, 89% of consumers check out reviews on Google before they make up their mind whether to purchase a product or service. Find out the many reasons why you should make all efforts to obtain positive Google reviews from your customers.
LinkedIn is an important tool for business owners to gain credibility, market, sell and connect with like-minded professionals. The following are some of the reasons why your business (and employees) should be using this professional social media network.
A common dilemma that new business owners face is the decision of whether to involve a designer, due to the cost involved in hiring one. Find out why the investment of hiring a designer can help propel new businesses to success.
Your homepage serves as the virtual front door to your business and sums up what your website is all about. Read this brief overview of the key features your homepage should have to perform competently in search engine results pages.
Today, you don't have to be well versed in coding to create your own website. Various platforms now have tools available for those looking to cut costs and create a basic online presence. We analyze these three site builders based on various factors to let you take your pick.
Whether you are starting your site's SEO from scratch, improving it or just taking over, SEO strategy isn't as hard as it seems. Follow these steps to position your website well for search engine traffic.
Many businesses that have transitioned to remote working environments have stated that many employees have been feeling burnt out much more frequently. The team at 118Group has been working remotely for quite some time now and wanted to share our top 5 tips to avoid this burnout in the workplace.
Google Analytics is a free tool by Google, where you can analyze the website traffic you receive and gain valuable insights that can help you strategize for success. Read more to find out how Google Analytics can help your business.
Making sure your business is physically ADA compliant is more easily comprehensible than making sure your business is virtually ADA compliant. In order to follow the ADA guidelines on your website, your site must be perceivable, operable, understandable, and friendly to assistive technology for the
It’s not always easy when trying to portray what you envision for your website to your web designer. Below are our personal recommendations to better help your web designer create the website of your dreams!
For those who have had the first meeting to discuss the possibility of a website redesign or build, you have most likely already spoken with our web designer Dylan Steven. What you might not know, is that he is also the CEO of 118Group.
Your website is where you promote your services and products, so the more traffic you receive, the greater the chance you have of gaining new customers. Read our top 8 tips for driving traffic to your website.
Choosing an online food ordering system is no easy task and is an important decision for a business to make. These systems are crucial as they can help boost sales, create a strong consumer base, and create a more organized structure for a business.
Not only does it make your company more accessible by being on another platform, but it also can help with your sales and marketing efforts as a whole. Use these strategies on Twitter to see the best results for engaging with, promoting, or gathering information on your target audience.