With the ever-changing landscape of the internet, a good business website needs to be flexible and easily customizable for the long haul. For businesses with long term strategies, a responsive website design is crucial to build and maintain. WordPress is a great platform to do just that.
More than ever, how friendly your website is for mobile devices affects your site’s ranking in search. But more importantly, visitors don't want to come to a site that's difficult to navigate from their phones. Mobile users are much less forgiving when it comes to load times and sites that are not able to be navigated quickly. This is why search engines, especially Google, use mobile friendliness as a major factor in ranking search results.
By choosing a responsive design theme on WordPress, you can update the look and feel of the site easily. Meanwhile, your content remains intact. If your business decides to make changes to its offerings, minor or major, it's easy to add pages and move content around without having to invest in a complete redesign. Best of all, it will adjust to appear correctly on just about any device.
Many content management platforms can undergo major changes. These can cause serious issues with your website’s function and performance. However, if you choose a solid WordPress hosting platform, such as WP Engine, your host will keep on top of updates for you. If there will be any compatibility issues with a new version of WordPress, you can switch to a newer similar theme without causing major interruptions in your site’s usability.
As one of the most supported hosting platforms around, WordPress isn't going anywhere. It's easy to back them up and transfer them from host to host if necessary. There are also a wide array of plugins that can help you do pretty much anything you could ever want to do with your site.
For the long term, businesses are wise to invest in a responsive WordPress website. With the ability to easily create a full featured website that grows with your business, the WordPress platform might just be the right one for your business website.