Out of all the social media platforms, Facebook is the #1 used platform for businesses. It is a means of interacting and engaging with consumers whether your business is large or small. Creating a Facebook Page offers many benefits to businesses that are trying to build strong relationships with their consumers.
A page on Facebook will ultimately allow your business to have one area with all the centralized information a consumer may need. Your business can list upcoming events, business hours, announcements you may need to broadcast, and most importantly it allows you to display your products or services through the content you post. Not only is Facebook Pages great at allowing you to engage and connect better with your consumers, but it is also a great tool for inexpensive marketing by using the following features.
Using this platform allows you to understand your audience better through the Facebook Page Insights. This is a free analytical tool where you can examine which demographics you are reaching, such as age, gender, interests, location, etc… By knowing these demographics, you can tailor your content to match the interests and appropriate tone in order to engage your audience.
You can use Facebook Advertising to promote your Page or posts and choose your target audience. You can also allow the advertisement to funnel the audience by placing a call-to-action button on the ad. Using a smaller budget than most advertisement platforms, your business can be broadcasted to a very large audience that is tailored to your target demographic.
Community Building can be done through this platform as well, which will aid your business in gaining a stronger brand name. Through your Facebook Page, you can follow local businesses that your target audience may know, and create a relationship with them through commenting and sharing posts that they created. This is a great way to expand your audience because your business can be reached within the community of other local businesses.
Another advantage of having and using Facebook Pages for your business, is that you can do competitor research through Facebook for free. Not only are you able to see what your competitors are up to through searching for their Page, but you can also be informed through your own Page Insights. The section called Pages to Watch will rank the top five pages similar to your own. This allows your business to see how it compares to that of other similar businesses, and then you can use this information to adjust your own Page or marketing strategy.