Why Replatforming Your Website Is A Good Choice

If your website has reached the end of its life, it does not mean that it should be the end of your online presence. If your old platform no longer serves you, you can always shift to a new one. Here are some of the benefits of switching to a new platform.

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Often times new business owners are focused on building their brand, products and services and their website is not top of mind. Many begin with free options or do it yourself solutions and find that they don’t have the ability to grow with their business. Technology is evolving at a tremendous rate and having a reliable platform and technology stack that can evolve with time is incredibly important. With a plethora of platforms, plugins and hosting options it’s important to choose wisely.

If your website has reached the end of its life, it does not mean that it should be the end of your online presence. If your old platform no longer serves you, you can always shift to a new one. Here are some of the benefits of switching to a new platform.

Provides Better Control and Customization of your Website

Website design and development are dynamic. As new technologies hit the market, it’s important to make sure your platform and technology stack are being regularly updated and are built to evolve over time. By shifting to a new platform, you’ll get to enjoy better-integrated features and more customization options that help you to improve many parts of your website, while providing fewer workarounds. With more bulk editing tools, replatforming also helps to reduce repetitive manual work.

User Experience and Better Site Design

A new platform can help grow your brand by giving you freedom of designs without limitations. The content on your site can be better organized and be visible as you won’t be confined to certain limitations. You get a website that is easily navigable and can easily be updated. More importantly, a new platform can integrate responsive designs, which are compatible with mobile devices.

Improved Site Performance

If you’ve ever clicked away from a website because it was loading too slowly then you should really think about your website’s performance. Your website’s load time impacts user experience, your standing in the search engines and ultimately, conversions. The speed of your website depends on many factors such as overuse of plugins, poorly coded themes, heavy use of JavaScript, bad hosting and more. Having a reliable technology stack plays a major role in the performance of your website. By removing the technical hurdles, your website’s performance will improve and in turn, your business will grow.

Final Thoughts

If your website has reached the end of its life, or you’re dissatisfied with your current CMS and don’t have the time or budget for a comprehensive redesign, replatforming may be the best option. Replatforming allows you to quickly and efficiently switch to an agile foundation for future enhancements. Enhancements that may be difficult or impossible to perform today due to a lack of platform capability or stability. Once you transition your website to a new platform you can begin making minor changes at your own pace. At 118Group we use top of the line, future-proof technology to ensure our websites stay scalable and reliable. Contact us today to get started!

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