LinkedIn is more than just a job-hunting and recruitment social platform. It is also an equally important tool for business owners to gain credibility, market, sell and connect with like-minded professionals. Whether you are a budding or established entrepreneur, leveraging LinkedIn will equip you with the best tools to keep your business thriving. The following are some of the reasons why your business (and employees) should be using this professional social media network.
LinkedIn gives you a chance to fully express yourself and clearly define your business's values, mission and vision. You can showcase your expertise and abilities and ultimately connect with the right professional partners for your business. According to research, approximately 79% of B2B marketers hail LinkedIn as a reliable lead-generating source. You'll need to make your business profile as outstanding as possible to gain the confidence and trust of your prospects. Pay attention to how you can use infographics, photos and artwork to create an authentic, transparent and striking impression about your company.
With LinkedIn, you can make your business services available and searchable. Once you meet someone in a networking event, LinkedIn is one of the best ways to stay connected. Besides, it provides an incredible opportunity for them to have a better view of your unique skills, capabilities and opportunities. LinkedIn is highly endorsed and receives a lot of traffic from Google. Therefore, it is likely that your business page will pop up on the top results when someone searches your company name on Google. The hack is in keeping your profile up to date to ensure that it has the most accurate and reliable information regarding your business services.
For over a decade, LinkedIn has been one of the best channels for employers to connect with talented job seekers. With up to date profiles, job hunters can provide important information about their qualifications, abilities, stability, and various professional accomplishments. With this information, employers can evaluate these profiles and choose the best candidates for their business. Your company will benefit from hiring people who are vast and energetic about social media networking. Employees can connect with current and future customers, thereby forming powerful business relationships which enhances your company's bottom line.
LinkedIn makes it easy for you to monitor new industry trends, changes and updates regarding your products and services. Besides, studies have it that approximately 94% of B2B marketers depend on LinkedIn to distribute their business content. As such, you can view your competitor's pages for benchmarking and have a look at what they have accomplished and the changes they have incorporated in their operations. Be sure to flood your page with loads of relevant and useful information for people who are also following your business page. This will depict you as a knowledgeable leader in your industry, which sets you aside from your competitors.
The key to a successful business lies in our ability and willingness to continually adjust to the changes in our surrounding. Social networking such as LinkedIn helps you stay connected to your customers and other businesses. Once you have taken the first step, you will get to appreciate all the returns that LinkedIn has to offer your business.