WooCommerce vs Shopify: Which is Better for My Business?

Most people planning to start an e-commerce business face this dilemma. Although both platforms are designed to help people build online stores, they vary in terms of pricing, user experience, and available features.

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Are you torn between WooCommerce and Shopify? Then you are not alone. Most people planning to start an e-commerce business face this dilemma. Although both platforms are designed to help people build online stores, they vary in terms of pricing, user experience, and available features. WooCommerce is a free-to-install plugin that is designed to turn any WordPress website into an e-commerce store. Shopify is a reliable, powerful, and easy to use e-commerce platform. Below are some of the ways in which these two e-commerce solutions differ.

Cost

The variable costs for both of these platforms make it hard to determine which one is more affordable. For instance, although WooCommerce is free to install, you may find yourself paying for hosting, a domain name, payment gateway, and any applicable premium plugins.

Shopify is not free, though, its core pricing is more transparent. Although Shopify does have premium plugins that you may have to pay for, there are more features rolled into the core pricing. A popular Shopify core feature is Omni-Channel selling. Shopify makes it easy to list products on Google, Facebook, Instagram, Amazon and Ebay. WooCommerce can achieve this, though, it makes it more complicated through the use of premium plugins.

It is hard to pick one over the other based on price alone, as it greatly depends on your needs.

Flexibility

WordPress has established itself as one of the most reliable and flexible content management systems. With a plethora of plugins and themes, you can customize your website with almost no limitations. If the purpose of your website extends beyond e-commerce capabilities, WooCommerce may be your best option. WooCommerce allows you to plug in an e-commerce solution to your highly customizable site. However, it is worth noting that although WooCommerce offers more flexibility, it is less beginner-friendly compared to Shopify.

On the other hand, Shopify is up and coming as a reliable and powerful e-commerce solution. Although it allows a fair amount of customization, you’ll be limited to the functionality of the theme you choose, so you’ll want to choose wisely. If the main functionality of your website is to sell, Shopify offers a great, user-friendly solution.

Support

Speaking of user-friendliness, a big difference between WooCommerce and Shopify is support. As long as you purchase a product directly from WooCommerce’s website, they provide support, though it is not 24/7. You may run into issues with your theme’s compatibility, which WooCommerce does not support. It is recommended that you have a resource, whether it’s a web developer or support from your theme’s developer in case you run into any issues.

On the other hand, Shopify offers excellent 24/7 support with their paid plans. Since the themes are provided by Shopify, there really aren’t any problems that you will run into that Shopify Support cannot help you with.

Payment Methods

Both Shopify and WooCommerce have long lists of payment gateway options. Some popular payment gateways supported by WooCommerce include PayPal, Square, Stripe, and Authorize.Net. WooCommerce also supports niche payment gateways such as Postgiro and Przelewy24, among others.

Shopify also supports third-party payment gateways, such as PayPal, Stripe, and Authorize.Net, among others. However, the real selling point is Shopify’s own gateway called Shopify Payments. Shopify’s POS can be very useful for brands looking to sell in-person and online, and manage inventory and customer data in a single place. If you choose to use a third-party payment gateway, Shopify will charge you a higher fee.

The Bottom Line

Overall, it is apparent that each of these e-commerce platforms has its pros and cons. Therefore, the right platform for your e-commerce site depends on your personal preferences. For instance, if you value simplicity, then Shopify should be the most appropriate e-commerce platform for you. On the other hand, if you want more flexibility and control over your e-commerce site, then you should go with WooCommerce. However, WooCommerce is not as beginner-friendly as Shopify, and therefore, if you have no experience in creating and managing an e-commerce site, and you are unwilling to hire an expert to help you, then Shopify is your best option.

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