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How Do I Decide What Colors to Use for My Brand?
Colors are one of the fundamental tools at your disposal for marketing your brand. With the proper and strategic application of color, you can enhance your brand's awareness and visibility.
How Does Google Search Work?
Google Search is the most popular search engine. To maintain its position at the top of the search list, Google constantly uses algorithms to rank websites.
WooCommerce vs Shopify: Which is Better for My Business?
Most people planning to start an e-commerce business face this dilemma. Although both platforms are designed to help people build online stores, they vary in terms of pricing, user experience, and available features.
Why Replatforming Your Website Is A Good Choice
If your website has reached the end of its life, it does not mean that it should be the end of your online presence. If your old platform no longer serves you, you can always shift to a new one. Here are some of the benefits of switching to a new platform.
Meet 118Group’s Senior Project Manager: Hannah Whitbeck
Hannah has been into web design since she was only 12 years old. Like many others in her generation, she began with MySpace.
What is a domain and why is it important?
Having the right domain name will help your business create a brand image and attract more customers. But what exactly is a domain name? And why is it so important? Let's look at how to create a strong domain name; we'll also tell you all about parked domain names.
How to Create an Effective Onboarding Strategy
During the onboarding process your client should gain the understanding, knowledge and necessary tools to be informed and engaged. Consider implementing these best practices when developing your onboarding strategy!
What You Need to Know Before Managing a Remote Team
Stay-at-home orders prompted by the COVID-19 pandemic are creating a challenge for many businesses. For many, it's the first time that managers are in charge of leading remote employees. Fortunately, there are effective, research-based tips that managers can adopt to improve the productivity and eng
How to Respond to Negative Online Reviews
Negative reviews can have devastating impacts on your business, and you'll need to respond to them appropriately to prevent hurting the reputation of your company further. Read these tips on how you should resp
The Importance of Obtaining Google Reviews
According to Trustpilot, 89% of consumers check out reviews on Google before they make up their mind whether to purchase a product or service. Find out the many reasons why you should make all efforts to obtain positive Google

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