Falmouth VIPS
Providing enriching and easy-to-access volunteer opportunities that connect Falmouth volunteers with K-12 students.
The problem
When we were approached to build a new website for Falmouth VIPS, it had been years since they had undergone a redesign. Some of the main concerns from the leadership team regarding the website were:
- Frustration with the current Wix platform
- Outdated content and messaging throughout the site
- A clunky donation experience
Our solution
For this project we started from scratch. We redesigned their brand identity, rewrote all of the content and messaging on the site, moved them to WordPress, and introduced a new donation platform, GiveButter, on the site.
The highlights
New brand identity
We started the project off by redesigning the organization’s brand identity. We felt as though it would be difficult to transform the organization’s digital image without first transforming the brand.
New sub-brands
We also decided to design two sub-brands for the organization’s keystone yearly events to help with marketing efforts.
Fresh messaging and content
As part of the project, 118Group was responsible for fully auditing and rewriting the organization’s website content. The existing website presented large blocks of unapproachable text that wasn’t particularly inspiring or motivating. The new content we developed for the site is meant to inspire action while being easy to scan and read.
Upgraded donor experience
One of the major focuses of this project was to introduce a new donation experience to the website. The old website was redirecting users to PayPal to capture donations.
We helped guide the leadership at Falmouth VIPS to a new tool that would work for them, ultimately choosing GiveButter to capture donations. Rather than redirecting users to a stale PayPal page, now we are better able to control the donation experience.
Streamlined tech ecosystem
A major part of this web project was redefining Falmouth VIPS’s relationship with its technology. Before the project, administrators were constantly responsible for manually moving data between their different systems. After a couple of workshops and the introduction of new tools, they now have a streamlined ecosystem that does the work for them!
