A keyword is based on ideas and topics that define what your content is about. They allow search engines to rank your content and aid in users finding the relevant content to their search queries.
The reason keywords are so important is due to the fact that anyone around the world can type in a certain keyword and it can connect back to your site, as long as you have the matching keywords. Ultimately, it is a way to gain more visitors to your site.
Keyword research is simply researching keywords in general that relate to your content. By starting with broad research, you can create a content strategy based on what keywords were placed in search queries the most. From there you can choose a large group of keywords that are best for your website. It is important not to use the same keyword twice! This is because you do not want to compete with yourself in search queries for the same keyword.
After brainstorming a large group of potential keywords, you’ll want to search each of those keywords in a search query in order to find related searches. Then, you’ll want to go through the analytics on your site. We recommend Google Analytics to see what search queries were made in order to land the visitors on your site. Combining those two findings, you will be able to make a strong keyword and a strong phrase to attract more visitors through search queries.
Keywords are best when placed in page titles, meta descriptions, subheadings, in the content of your website, images, URLs, and social media. The better the placement of your keyword, the more likely your business will gain more visitors.