According to Trustpilot, 89% of consumers check out reviews on Google before they make up their mind whether to purchase a product or service. Find out the many reasons why you should make all efforts to obtain positive Google reviews from your customers.
The Importance of Obtaining Google Reviews
If you have been doing business online, you have probably heard of Google reviews. You will find them within your listing on search engines and maps. These reviews provide critical information about your brand and are essential if you dream of expanding your enterprise and staying ahead of your competition.
According to Trustpilot, 89% of consumers check out reviews on Google before they make up their mind whether to purchase a product or service. Here are a few more reasons why you should make all efforts to obtain positive Google reviews from your customers.
To Gain Trust
One of the reasons why you should get Google reviews is to garner the trust of your customers as most people are only willing to do business with companies they trust. Google reviews will tell prospective customers about the quality of services or products you provide and the treatment they should expect to receive. They want to believe that you will give them their money’s worth and more. Once your customers trust you, it is easier to build a long term relationship with them which is good for business growth.
To Get Feedback
Google reviews are also important because they help you collect feedback from your customers. Consider using them as customer survey responses. They’ll come in handy when you are evaluating your business performance and objectives. This is because they provide you with crucial information regarding the services you offer, and whether your customers are satisfied.
An important thing to remember is to respond to negative reviews with a calm, professional tone with the intention of fixing the situation. Naturally, a bad review is upsetting, but never let your emotions dictate your response. In the long run, customer feedback helps you to improve your business.
To Enhance SEO
It takes a lot of effort to maximize your search engine optimization (SEO) strategy. One of the things you must do is ensure that you have excellent Google reviews. Search engines are fond of companies that have a volume of positive reviews. They’ll undoubtedly display your business in customer’s search results if you have more positive reviews. Don’t forget that great SEO translates to more visitors to your site, increasing your chance of converting leads and making sales.
To Build a Good Reputation
Your business reputation matters. If clients overwhelmingly deem you unfit to meet their needs, you might have to close up shop sooner than you thought. This begs the need to constantly work on building an excellent reputation. One of the most effective ways to do that is through obtaining Google reviews. It is critical to note that you may get one or two poor reviews, but if you have more positive ones, your reputation will not be entirely damaged. A great business reputation builds credibility, draws more clients, and eventually helps you maximize profits.
Before you Leave
Evidently, obtaining Google reviews for your company is wise. It enables you to build brand trust, improve SEO, and get feedback from your clients. Even so, do not pay or offer incentive for customers to leave positive Google reviews for your business. It is strictly against Google’s terms of service and if they find out what you’re doing, it could negatively affect your Google ranking. Instead, join hands with your staff to create an effective strategy to encourage clients to leave great reviews and strive to offer the best services.