Falmouth Volunteers in
Public Schools
Providing enriching and easy-to-access volunteer opportunities that
connect Falmouth volunteers with K-12 students.
Falmouth Volunteers in
The Problem.
When we were approached to build a new website for Falmouth VIPS, it had been years
since they had undergone a redesign. Some of the main concerns from the leadership team
regarding the website were:
1. Frustration with the current Wix platform
2. Outdated content and messaging throughout the website
3. A clunky donation experience
Our Solutions.
New Logo
We started the project off by redesigning the
organization’s brand identity. We felt as though it
would be difficult to transform the organization’s
digital image without first transforming the brand.
We introduced the concept of overlapping circles
to represent connection and community while
also introducing some brighter colors and more
modern font treatment.
New Sub-Brands
We also decided to design two sub-brands for the
organization’s keystone yearly events to help with
marketing efforts.
Professional Content
Development
As part of the project, 118Group was responsible for fully auditing and rewriting the
organization’s website content. The existing website presented large blocks of
unapproachable text that wasn’t particularly inspiring or motivating.
The new content we developed for the site is meant to inspire action while being
easy to scan and read.
Upgraded
Donation
Experience
One of the major focuses of this project was to
introduce a new donation experience to the website.
The old website was redirecting users to PayPal to
capture donations.
(We’ve written extensively about the shortcomings of
using a tool like PayPal for your donor experience so
be sure to check that content out if you’re curious)
We helped guide the leadership at Falmouth VIPS to
a new tool that would work for them, ultimately
choosing GiveButter to capture donations. Rather
than redirecting users to a stale PayPal page, now we
are better able to control the donation experience.
Streamlined Tech
Ecosystem
As part of our project with Falmouth VIPS, we worked
with the client to streamline the many different tools in
their tech ecosystem.
Before working with us on this project, leadership was
manually spending time moving data from one system
to another, for example, moving recent donation data
from PayPal to their CRM.
After a few workshops with the client, we were able to
automate much of the work that was being done
manually by introducing new tools that work better
together.
The Finished
Product.
The new website is nothing short of a complete transformation. Everything from the brand identity and messaging to the donation experience and client experience were addressed and improved over the course of this project.
“Dylan and his team are super responsive and truly invested in our happiness as customers. I’ve been involved with a number of website designs/updates over my career and I have never experienced a team that is so in tune with a client’s needs/wants as they have been. I highly recommend 118Group!“
Inspired to take the next step?
We’re here to listen. Let’s start a conversation to share your ideas, goals, and challenges. Let’s collaborate on a digital strategy that takes your nonprofit forward.
