Outer Cape
Community Solutions
To build collaborative solutions that increase health equity and improve the health and
wellbeing of all Outer Cape residents through education, advocacy, and collective action.
Outer Cape
The Problem.
After years spent establishing the organization, Outer Cape Community Solutions (OCCS)
decided the time was right to invest in a brand identity and online presence that would
encourage potential network partners to engage with the organization and create greater
visibility.
Our Solutions.
Starting from scratch, our team got to work on putting together a website project roadmap
and crafting a logo. The objective was to create a brand identity that felt approachable and
community-driven and design a user experience that served their partners and the
community.
The Logo
To convey optimism and reflect the
interconnectedness of the community, we
incorporated vibrant colors in the logo and
utilized a line-style icon that is also found
weaved throughout the website.
The homepage
OCCS was particular about the imagery being
used on the website. They wanted locals to feel at
home and represented, so we sourced real and
familiar images of Cape Cod.
We made sure to include their mission statement
front and center, a section that clearly defines
what they do to support their mission as well as
tangible impact stories.
Get Help page
While the website primarily serves as a platform for
connecting network partners in order to create
solutions, it was essential that constituents seeking
assistance had easy access to valuable resources. To
achieve this, we opted to develop a comprehensive
“Get Help” page, to guide those who may be
uncertain about where to begin.
Infographics
Due to the nuanced nature, we utilized infographics to help illustrate the three major components of the network
that make up its structure. With a better understanding of how the organization works, partners can feel
confident in their decision to get involved.
Streamlined
administrative
experience
For OCCS, self-administration was a priority. So we
developed the website with simplicity in mind. We
minimized the steps involved by creating a single
process for adding new partners and automatically
pulling in and formatting the information across
different pages and designs.
The Finished
Product.
OCCS’s new brand identity and website enhance their visibility and engagement with potential network partners, by emphasizing community representation and ease of access to resources, the project supports OCCS’s mission to increase health equity and improve the well-being of Outer Cape residents.
“We worked with 118Group to establish ourselves as an organization – get a logo, build a brand, create a website. I can’t imagine a better team to work with. They were consistently highly communicative, eager to learn about my organization. We’re a unique organization and explaining what we do can be tricky, but team 118 nailed it. “
Inspired to take the next step?
We’re here to listen. Let’s start a conversation to share your ideas, goals, and challenges. Let’s collaborate on a digital strategy that takes your nonprofit forward.
